The Final Impacts of The FIFA World Cup 2026

The FIFA 2026 World Cup showed off the often-overlooked passion that North America has for soccer. The host cities spanning from Mexico to Canada to all over the United States embraced everyone around the world with open arms so we could all enjoy all the things that come from the tournament. We cheered for our favorite. We watched intently over the most anticipated of matches. We went to the events and games to celebrate. With it all coming to an end, here are some of the final impacts that this year's World Cup has accomplished over the past few weeks.

Fanbase

The tournament has brought soccer to audiences that may not have watched soccer as closely. Millions of newly found fans throughout the United States and the world followed games on television, streaming, and social media. The North American World Cup attracted approximately 1.24 million international visitors according to Tourism Economics and created a more globally diverse atmosphere when compared to previous tournaments held in the region. The fan festivals gave all levels of soccer fans a chance to engage with the tournament outside the stadium.

The North American Impact

Compared to the 1994 World Cup that was in the United States, the international world of soccer had three decades of growth behind it. That means that this year's World Cup had a much better position, being previously considered to be a niche sport in North America by some. The tournament has allowed it to become a more mainstream phenomenon.

TV and Media Success

This World Cup has reached a record number of audiences. Fox recorded the largest English-language U.S. television audience ever for a World Cup match recorded at about 18 million viewers. With roughly 9.5 million viewers, Telemundo set a record for the most-watched U.S. Men's National Team World Cup match on Spanish-language television. Streaming has even reached an all-time high with records being reached. It suggests that soccer is becoming one of North America’s premier television sports in terms of international tournaments. 

The Final

Spain won the 2026 World Cup against Argentina! 

For the second time in history, Spain won the tournament. The last time they won was back in 2010 against the Netherlands. It was a 1-0 score and Andres Iniesta scored in the 116th minute to win in overtime. We saw a similar result this year. Spain had 20 shots on net throughout the entirety of the game with Argentina accumulating a surprising zero shots in the first 90 minutes; they only had two attempts on net in extra time. Ferran Torres scored the overtime goal in the 106th minute, securing their victory over the 2022 victors.

Closing

The World Cup has ended, but the impact that came with it will not be forgotten. The potential that was created and the record-breaking numbers that were met allow for North America to continue to be a top contender for viewership and engagement across international sports. The team at RWMC hope you enjoyed this year's World Cup, and we can’t wait to see where the world of soccer goes from here.